Lesson
Casino Streamers
Explore what’s going on behind-the scenes of casino streamers.
Casino Streamers
One popular new form of gambling media is the live-streaming of gambling online.
You may have seen clips of celebrities like Drake wagering exorbitant sums of money online. But outside of Drake, there’s a whole market of casino streamers reaching millions of viewers every day.
The crazy thing is, they seem to ALWAYS hit the jackpot! How the heck does that work? Are they just the luckiest people around?
Learn the truth behind how casino streamers make their money and consider for ourselves the impact of watching casino streamers on our journey to lasting change.
How Casino Streamers Actually Make Money?
Casino Streamers are content creators that live stream themselves gambling, usually on a platform like Twitch of Youtube.
The truth is, Casino Streamers don’t make money from gambling.They make money from advertising and casino affiliations through various means.
Here's how these revenue streams work:
Advertising Revenue
Online casino streamers often earn money from advertisements displayed during their live streams or on their videos. These advertisements can be in the form of pre-roll ads, banner ads, or mid-roll ads that appear while viewers watch the stream or video. Streamers receive payment from the advertising platform based on the number of views or clicks on the ads.
Casino Affiliations
Many online casino streamers have affiliations or partnerships with online casinos. They promote specific casinos on their streams and provide viewers with exclusive bonus codes or offers to sign up and play at those casinos. In return, the streamers receive a commission or revenue share for each player who registers and deposits money using their unique affiliate link or code.
Revenue Share
With revenue share arrangements, streamers earn a percentage of the net revenue generated by the players they refer to the casino. The revenue share can vary depending on the agreement between the streamer and the casino. The more players the streamer brings to the casino, the higher their potential earnings from the revenue share.
CPA (Cost Per Acquisition)
Some casino affiliations operate on a CPA basis, where the streamer earns a fixed commission for each player they refer who completes specific actions, such as signing up and making a first deposit. The amount earned per acquisition can vary based on the casino and the terms of the agreement.
Sponsorships and Endorsements
Well-established online casino streamers may also secure sponsorships and endorsements from online casinos or gambling-related companies. They may promote the casino's brand, products, or events in their streams or on their social media platforms in exchange for compensation.
Donations and Tipping
In addition to advertising and affiliations, some viewers may choose to donate or tip the streamer during the live stream as a way to show support or appreciation for their content. While not directly related to casino affiliations, donations and tips can also contribute to the streamer's overall income.
Meerchandise Sales
Some online casino streamers may offer branded merchandise, such as clothing or accessories, for sale to their viewers. The proceeds from merchandise sales can contribute to their overall earnings.
Don’t believe us? Check out this video from LadyLuck breaking down her annual take home from gambling:
How Much Do I Lose Playing Slots - Lady Luck
Is It OK to Watch?
Whether or not you choose to watch others gamble after stopping gambling yourself is a personal decision. However, it’s crucial to analyze your behavior, and how these activities align with your goals.
You can ask yourself:
How does this activity make me feel?
Does this activity introduce the same negative issues that gambling was introducing to my life?
Is this activity and its results aligned with my broader goals around gambling?
So the next time you see one of these Streamers hitting a $4,000,000 slot bonus, ask yourself this:
How much of that was their own money?
How much have they spent to get there?
And remember, at the end of the day, they’re actually making money off of you!
There’s a great video on this topic by Rob ODAAT. Trigger warning: The video does include clips of gambling.
How Casino Streamers REALLY Make Their Money - Rob ODAAT
The Bottom Line:
Only you can decide what is right for you.
If you notice yourself slipping into feelings or habits that you’re trying to avoid, you should avoid the activity.